Sided Product Update - October 2025

Faster embeds, smarter polls, and new ways to monetize.

Hey Sided Users — It’s been a minute! We’ve been quietly working on some huge improvements behind the scenes that make your embeds faster, smarter, and more powerful. You’ll start seeing more regular updates from us — including deep-dive videos and best practices. Let’s get into what’s new:

⚡ Embed 2.0 — Faster, Lighter, Smarter

We've rebuilt our embed from the ground up, making it lighter, faster, and more feature-rich.

Key stats: 66% smaller bundle, 60% faster execution, 40% quicker renders.
Result: faster page loads, higher SEO scores, and happier readers.

Metric | Old Embed | New Embed | Change
🟢 Performance Score — 68 / 100 → 92 / 100 (+24 points)
⏱️ First Contentful Paint (FCP) — 1.75 s → 1.10 s (~37% faster)
📄 Largest Contentful Paint (LCP) — 2.90 s → 1.75 s (~40% faster)
🛑 Total Blocking Time (TBT) — 450 ms → 180 ms (~60% reduction)
⚠️ Time to Interactive (TTI) — 3.20 s → 1.85 s (~42% faster)

The new embed works seamlessly with all existing polls — no setup required beyond swapping the script. If you're using our WordPress plugin, the latest version (1.4.9) uses our new script. If you've manually added our code, please update to the new code below:

<script type="module" src="https://embed-v2.sided.co/assets/index.js"></script>

Get help updating your embed →

💰 Sponsored Campaigns — Unlock New Ad Revenue

Use Sided to offer more to your advertisers! You can now sell sponsored polling experiences (stand-alone polls, or multi-poll sequences) to your advertising partners. It’s a simple way to turn engagement into direct revenue — no new ad tech required.

Just like an ad campaign that you'd launch on other ad platforms, create a campaign, set the dates you'd like it to run, give a goal for number of responses, and deliver an experience your advertisers can't get anywhere else.

Create your first Campaign →

🌀 Sequences — Interactive Experiences for Growth

Sequences let you turn polls into interactive journeys — from quizzes to lead forms — all within your existing embeds.

• Survey Sequences: Branching + Forms to generate leads
• Quizzing Sequences: Test knowledge + boost time on site
• Use custom Calls to Action to push qualified users to an offer
• Insert product listings to boost sales in your ecommerce store

Sequences can be embedded as stand-alone experiences, or they can be deployed directly to your existing Sided embeds using the Deploytab (no code changes required). After you've launched a sequence, check out the stats on the details page, and view an exportable list of emails from users who submit their information under the Completionstab.

Build a Sequence →

🧠 AI Polls for Every Article — Automated Engagement Boost

Expanding on our AI poll generator, we can now generate polls for every article you write, automatically within 5–10 minutes. Once activated, Sided automatically generates four polls for every new article you publish. After 1,000 impressions, we select the top-performing poll to display alongside the article (you can always override this).

Sites that use this feature have seen a 63% increase in poll engagement. When the poll matches the article, your readers will engage!

Book a meeting to activate →

📊 Poll Data Insights — Know What Drives Your Audience

You may have noticed tags being automatically added to your poll options. This is our new data tagging feature which helps assign Intent, Interests, Emotions, and Values data to every response a user makes on your site. Next time you login, check out the Tags page under Audience— this shows the most popular tags over any given period of time.

What does this mean for you? This tagging turns every user interaction into actionable audience data — perfect for refining content, targeting ads, and personalizing experiences.

1. Logged in users will have tags and audience segments appended to their profile
2. Supercharge your CPMs by exporting to GAM/GTM
3. Coming soon: automatically create and update audience segments based on your poll data

You can always edit the tags on a poll, or add your own tags if you'd like. The best format to use is in the form of a Key:Value pair (e.g., Emotions: happy or Interests: home_repair).

We'd love to hear from you with any questions, feature requests and valuable feedback. If you'd like a demo of the new embed or any of the new features, please schedule a meeting below.

Book a demo →